Leadership Approach and Philosophy

As the founder of this CX/UXD Marketing Agency, I saw a need in the market that I knew I could fill with my depth of experience and expertise. I recruited a team of specialists and know that by combining our efforts, we could create something special. 

I'm incredibly passionate about helping generate lift for businesses and hope that my team and I can help you elevate your brand by applying better User Experience Design.

A little about me...
​With a background in Marketing, Business, Psychology, and Creative Writing, I created an agency that would take a comprehensive approach to customer engagement and brand perception. 

Fundamentally, I knew that business leaders could no longer survive focusing solely on their "marketing" and puff advertising. They had to understand who was buying from them, why customers were choosing them, and why they were beating their competitors. 

They also had to fully grasp what it meant to keep customers happy once they'd captured a sale. Most business leaders understand that there is so much more that goes in to making a business thrive and succeed than just good product/service and good marketing. Lean operations, positive reputation, customer engagement, and tech savvy are just as important nowadays.

As a marketer, I wanted to stop being held hostage to stats that I couldn't affect with siloed email campaigns and disjointed efforts.

The rules of engagement with my company are different.
Businesses have to be willing to look at the whole picture. From staff, to signage, to product roadmap and customer service - it all matters - and it all affects your bottom line. This is why we developed the Sales, Operations, Marketing, and Employee Engagement (SOME℠) Model.

I enjoy working with businesses that know something is broken. I enjoy solving problems and creating solutions in challenging situations. The businesses that I help are looking to elevate. They have either stalled, plateaued or have started to decline and they don't know how to fix it. As a part business coach, part business therapist, part advertiser and marketer, I help business leaders to fix the parts of their business mix that aren't working.

Most clients we engage start with "Priority Whackamole" - where we triage what's negatively impacting the brand in the most substantial way first. Then we break down the evidence available and analyze who you truly compete with:
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• Competitors using keywords for which you should rank (Digital Competitors) (Paid and Organic)
  
• Competitors you bump into and whom your customers are also considering (Word of Mouth Competitors and RFP Competitors)  
• Competitors who belong to similar social and business circles (Geo or Proximity Competitors)

We can then choose to pursue industrialization techniques (faster, better, cheaper, smarter) or entrepreneurialism (new ideas) to engage your customer in a meaningful way.

A little more...
Though I will always be a New Yorker at heart, I call Northern Virginia my home. My husband and I enjoy traveling extensively, preferably with our dogs. I am a true Cavalier King Charles Spaniel enthusiast. A portion of all proceeds generated by StraTac are donated to The Cavalier Rescue Trust, a non-profit organization whose mission is to provide a cohesive network of rescue volunteers who love the Cavalier breed and are committed to its wellbeing. You can donate here.