What is Branding?

The art of branding is to successfully differentiate your business and/or product from the competition in a way that is memorable, for a good reason. Using cohesive imagery, messaging, and strategy, branding can help make you stay top of mind for your target customer.

You already know that each person you touch with your brand isn't ready to buy. The goal of branding is for you to have a memorable and compelling offer that makes people remember you when their need fits your offering.

BUSINESS IDENTITIES

Creating a memorable imprint on your target's mind. Carving out your place in the market with a unique position.

DIFFERENTIATORS

Differentiators help you explain the "why" to your customer. Why you? Why now? Why for that price? 

TAG LINES

Succinctly capturing who you are in a compelling soundbite. Tag lines are Promise, Action, or Advertising focused.

LOGOS

Logos should be memorable, different from the competition, and symbolic. These are the most important factors.

CAMPAIGNABLE IDEAS

Using consistency and "hooks" to stand out and cause your customer to recognize you in the marketplace.

SWOT ANALYSES

Applying the basics to compete outside of operations, battling on the digital and traditional fields for dominance.

How to know if you need rebranding:

1. You don't have an elevator speech that you or your staff can repeat with any consistency.
2. All of your marketing collateral is different. It's as though multiple people with varying tastes developed it.
3. No one on your team can tell you why your customers should pick you instead of the competition.
4. Your logo is meaningless or too abstract for anyone to understand.
5. You don't have a basic understanding of your competitions weaknesses that you can use to your advantage.

If you're needing a rebrand, we can help you figure out how to carve a place for yourself in the market and win the memorability battle.

Call us for a lift