Social media is everywhere – you can’t hide from it anymore, not even in B2B. Many companies are (in some cases begrudgingly) accepting that social media can be a valuable medium to reach target audiences. But how do you know when you should start?
Marketers regularly advocate on behalf of thought leadership and content generation, which usually see the light of day through social media outlets. They see the value in reaching audiences in a more casual environment and aren’t as focused on the immediate result of the interaction. They are going for building trust and an altruistic (at this point) relationship with their audience.